Newsletter Success Formula

Writing a regular newsletter online is the fastest way to make a steady income from the Internet. And it can lead to huge success if you set about it the right way.

For many years Internet marketing experts have been saying that 'the money is in the list', but few of them ever really explain what that means. What list? How much money? And how hard is it to write a newsletter that people really want to read - and buy from?

Who is working?

I'm Martin Avis and I started writing newsletters online (ezines) way back in 2001 and have so far produced over 1200 editions. In all that time, I've gone from a fledgling writer making penny-pieces, to a healthy full-time six-figure online business that supports my family in one of the most expensive cities in the world. And keeps my accountant smiling!

Even better, as my income has grown, the hours I have to spend on this business have shrunk. On average I spend less than two hours, twice a week writing my newsletter. The famous 4-hour work week would certainly seem like a lot of work!

And I do it all from the comfort of my own home, without staff, without outsourcing, without any real expenses. In fact, my accountant tells me that my business has the lowest expenses of all her clients.

But the truth is that I don't consider that I've done a single day's work in years! I love what I do - and can't wait to get up on Tuesday and Thursday mornings to get on with it - and I'm ready to share that love with you.

What's the Secret?

Each step is quite easy to learn, but very few newsletter publishers get much beyond #1.

Real, sustained success as a publisher depends on understanding and applying all five steps and I've learned each and every one of them through long, practical experience.

The result is that I now have one of the most profitable and responsive newsletters, on a dollar per subscriber basis.

Because of that, I'm regularly asked to speak at prestigious Internet marketing seminars and workshops - including one recently that people paid $10,000 each to attend!

My talks have focused on teaching people what I do and how I do it - in essence, how to make money from their own mailing lists.

PROSE

Recently, I decided to take the essence of the 60-90 minute talks I give and expand it into a comprehensive 10-part video course that explains just how I run my own newsletter and how I believe anyone can learn to emulate my success.

Of course, writing is important, but the Newsletter Success Formula videos explain how anyone can learn the basics of writing a newsletter so that your readers not only look forward to receiving it, but love to buy what you recommend.

What's the point of sending out thousands of newsletters, only for them to sit, unread in junk folders? Yet that's exactly what happens to a huge majority of ezines that are emailed. And it's even worse if your subscribers simply delete each message you send them without reading it through.

I've been there. In my early days I sent out ezines that nobody read and 'enjoyed' response rates of zero. it is pretty soul-destroying, I can tell you.

When that happens to you, there are only two choices: you can give up and decide that writing newsletters isn't for you, or you can work out what your readers want to read, what triggers make them want to open your emails and how you must communicate with them to make them want to buy the things you recommend.

When I learned those things, and boiled them down into my PROSE formula, my business really took off.

It didn't happen overnight, of course, and it probably won't for you either - I'm in the business of honest realism, not pie-in-the-sky false promises. Building any business takes time. But when you build your newsletter business on the solid foundation of my PROSE system - as taught in the Newsletter Success Formula videos, your readers will look forward to getting your emails. And that is 90% of the secret!

Three-in-One

1. Newsletters for Fun, Fame and Fortune - where all my newsletter writing and publishing secrets are laid bare, including the PROSE formula.

2. How to Write Articles, the RIGHT Way - a simple explanation of how anyone, with any level of knowledge can easily and quickly write articles.

3. Your Own Product WITHOUT the Tears - a simple look at how you can create or acquire your own product to sell.

You'll learn my simple 'PROSE' system that will ensure your newsletter is one of the few that is regularly read.

You'll learn my all-purpose template that will guarantee you can write about any subject, any time.

You'll find out the tools I use, the services I subscribe to and even how you can start your own newsletter for free.

Every secret that I've learned the hard way is included to make sure that you can start your own newsletter right away and begin to see profits flowing faster than you thought possible.

Taken together, the three sections can take you by the hand and lead you to the road to financial and personal freedom. All you have to do is get started!

How Good is Good?

I can't make any promises to you about how much you can earn - I have no way of knowing how well you will heed the lessons I teach. And I'm certainly not about to publish my entire balance sheet for the world (and the tax man) to see - but I can give you some random examples of real earnings I've enjoyed in recent months.

And these are just the tip of the iceberg. Daily incomes of hundreds or even thousands of dollars can be commonplace when you have built your list the right way and know how to communicate with them effectively.

My best day over the last year has brought in over $6,000 in 24 hours - not bad for an hour's 'work'!

I can't claim to be an Internet millionaire, but I can, hand on heart tell you that since I started writing a newsletter for a living I've become completely mortgage and debt free. And my family and I enjoy a very comfortable lifestyle.

An Unsolicited Case history

Hi Martin

I thought I would give you some extra feedback, now that I have actually "implemented" what you teach in your course. Please feel free to use "any" or "none" of what I have written...

As you know, I am definitely not in an "Internet marketing" niche. My niche is Nordic Walking: "Walking (or Fitness Walking) with a couple of specially designed poles."

I received your course just 14 days ago; I studied it over a couple of days and then I started putting what I had learned into action. As a result only 5 days after receiving your course, I mailed out "Edition 1" of my new newsletter "Nordic Walking News Weekly".

Edition 1 went out to about 3,500 subscribers, on what had become a rather 'dormant' list (my last newsletter went out over 2 years ago)!

The response I received from my mailing has been nothing short of fantastic! I spent the next 3 days replying to over 100 subscribers who had emailed me with "very" supportive and enthusiastic feedback!

The overwhelming consensus of opinion, was that they loved my newsletter; the style and format; the content; basically everything that you teach in your course.

In addition to the great feedback, I have enjoyed lots of other benefits too. For example; Subscribers are at last supporting my 'Social Networking' pages. They are following me on Twitter; becoming my friend on Facebook; joining my professional network on LinkedIn, and doing whatever it is they do on Plaxo!

My list has been boosted by new sign ups, many of whom are referrals from happy subscribers. And it will come as no surprise to you, that sales of my Nordic Walking ebook have been boosted too.

On top of all that I have found a potential JV partner who arranges travel packages; this could be very useful, as I need someone to take care of travel arrangements, for a Nordic Walking event I am organizing next year.

I have also been by approached by some of the leading educators in North America, who are very keen to work with me on several fronts. As a Brit I'm pretty chuffed with that!

I have received lots of really good suggestions, some of which have given me the idea to outsource the creation of 3 or 4 pieces of software, to automate services that I am planning to add to my websites.

This will add significant value to what I offer my subscribers, all of which will further strengthen my position as a expert in my niche...

All of this and more has been achieved in just 14 days, and all because I took your Newsletter Success Formula course!

David Downer Nordic Walking News Online

Disclaimer

It would be dishonest of me to pretend that you can duplicate my results immediately. I can't know how much work you are prepared to do, or how well you'll learn the lessons I teach. So your results are unlikely to match mine - they might be a lot better, or they might be lower. Only time and your accountant can know that!

What I can say is that if you follow the simple principles I explain in the videos (and as David Downer did with his Nordic Walking newsletter), your chances of success will be considerably improved. And, as David found, that success could come much faster than you expected!

How much do the keys to my Kingdom cost?

Everything I know about effective communication with your subscribers is included in Newsletter Success Formula, so it really is laying bare the keys to my Kingdom. Armed with the same knowledge I have, there is no reason why you shouldn't build yourself a successful and highly profitable business from your own massively responsive mailing list.

Don't forget, there are ten videos and a PDF file covering information that many people have paid hundreds of dollars to see me present live - some have paid up to $10,000 for their tickets!

P.S. There is no mystery about how to run a highly profitable newsletter - but so many people still get it wrong and give up in despair! Newsletter Success Formula puts you far ahead of the crowd and steers you on the right road for long term success - and a working week that is over before you even know it has started!

Why a 4-hour work week is too much work...